Thirty seven acres to reshape Dublin.
Glass Bottle carried the scale of a once in a generation project, but needed to become more than ambition on paper.
We built a brand inspired by the qualities
of glass: clear, reflective, resilient and fluid.
That idea became a flexible system that could speak to every audience and every part of the neighbourhood while staying consistent and distinctive.
The result is a place that feels like it belongs before it is built.
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
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Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.