The Week - because the news needs a curator

By
thirty6
Date Launched
September 10, 2025

24/7 Breaking News is the mother of all FOMO. And the errant father of the overwhelm of doom-scrolling, fake news and clickbait.

So we presented The Week as the antidote to all that.

Under the banner of 'Because the news needs a curator' we offered The Week's expert overview and analysis of the news that matters as the best way to get your news/life balance back.

Editor's Picks

Your AI productivity gains are about to become worthless
Your AI productivity gains are about to become worthless

Why speed and efficiency alone won't survive the next two years

By
Natasha Randhawa
November 17, 2025
Credibility is the new brand currency
Credibility is the new brand currency

Maintaining trust when nobody trusts anything

By
Natasha Randhawa
October 31, 2025
What are AI influencers actually good for?
What are AI influencers actually good for?

The emerging division of labour between AI and human creators

By
Natasha Randhawa
October 20, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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