By creating a country, The Trash Isles, a huge floating island in the Pacific of plastic waste it meant The United Nations was obliged to clear it up.
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And the United Nations
Date Launched
September 2, 2025
Editor's Picks
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
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Everything is changing. That's the good news.
The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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