Platform12’s Loop is an AI-powered reporting system designed to transform fragmented, manual data reporting into a streamlined, automated process that delivers clear, actionable insights.
The Challenge
Many businesses face the burden of manual and time-consuming reporting. Teams often have to sift through vast amounts of raw data from multiple platforms—such as native ad managers, APIs, social listening tools, and competitor benchmarking reports—making the process slow and disjointed. Previously, the reporting process was overloaded with raw data, requiring significant time and effort to extract meaningful insights and create usable visualisations.
Integrating tools like Reddit, Meltwater, RivalIQ, and various ad managers added to the complexity. Additionally, non-data specialists, such as those in creative roles, found it difficult to interpret technical reports. Off-the-shelf tools often came with rigid metrics that didn’t align with the agency’s specific needs. To overcome these limitations, a more streamlined, accessible, and automated reporting solution was needed.
The Insight
The core issue wasn’t a lack of data—but a lack of clarity. Businesses don’t need more raw information; they need structured, digestible insights delivered automatically. Solving this required automating data collection, consolidating sources into a single dashboard, applying AI for analysis, and presenting the findings in a way that’s easy for any stakeholder to understand.
The Solution
Enter Loop: an AI-powered reporting tool developed by Platform12. Loop automates live data extraction, eliminating the need for manual collection. It aggregates information from various platforms into one real-time dashboard and uses AI to summarise key trends. The system also offers tailored data visualisations, ensuring reports are relevant and clear to each client. Additionally, Loop includes automated competitor tracking, analysing channels and surfacing important patterns with minimal effort.
The Impact
Faster, more efficient reporting
Smarter, insight-driven decision-making
Increased accessibility for all stakeholders
Eliminated manual processes
Reduced time spent on data collection and analysis
Empowered teams to focus on strategy, not spreadsheets
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