Before Twitter underwent one of the worst rebrands in history, we created a social thought that bent their rules. So much, they changed them. Not before it was picked up my every media outlet in the UK and more.
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Made Twitter change it's rules
Date Launched
September 2, 2025
Editor's Picks
Hardware and software: how Friends Everywhere sells the one thing a brand can't hire
Friends Everywhere is staffed by people who spent their careers inside brands. That background, more than craft, is what clients are paying for
Long on belief, short on skill
Only 12% of the people running marketing came up through brand. The mid-market brands that most need brand building are the ones least likely to have anyone who can specify it.
Cannes Lions Admits It Was Never About Creativity
Why the festival's focus on the infrastructure underpinning creativity is exactly where it needs to be.
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Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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