Before Twitter underwent one of the worst rebrands in history, we created a social thought that bent their rules. So much, they changed them. Not before it was picked up my every media outlet in the UK and more.
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Before Twitter underwent one of the worst rebrands in history, we created a social thought that bent their rules. So much, they changed them. Not before it was picked up my every media outlet in the UK and more.

Why your CFO should care about creative quality
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Deepfakes, the 'AI stink', and the new economics of trust
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.