Before Twitter underwent one of the worst rebrands in history, we created a social thought that bent their rules. So much, they changed them. Not before it was picked up my every media outlet in the UK and more.
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Before Twitter underwent one of the worst rebrands in history, we created a social thought that bent their rules. So much, they changed them. Not before it was picked up my every media outlet in the UK and more.
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Why speed and efficiency alone won't survive the next two years

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Maintaining trust when nobody trusts anything

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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.