Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Unmind

By
JustSo
Date Launched
June 1, 2022

The Challenge: How do you make self-guided corporate wellness courses a ‘must do’ for time-poor, and stressed knowledge workers and managers?

The Approach: First, don’t call it a course. Then, deliver the clinically verified knowledge and information in a way that’s human, relatable and fits into their daily pushes and pulls.

And finally, add a bit of comedic star power and real life peers to make it as entertaining as it is informative.

The Results: 4.5x higher engagement rates vs. corporate wellbeing course sign up rates
100% of managers found the content helpful
87% reported increase in knowledge
95% of users reported positive outcomes

UNMIND _ FOUNDATIONS WOT1 13.14.26.jpg
Screenshot 2024-08-28 at 13.43.03.jpg
No items found.

Editor's Picks

What are AI influencers actually good for?
What are AI influencers actually good for?

The emerging division of labour between AI and human creators

By
Natasha Randhawa
October 20, 2025
Why AI's biggest players are betting on human connection
Why AI's biggest players are betting on human connection

The strategic battle for trust in a world of technical sameness

By
Natasha Randhawa
October 3, 2025
Surviving the beige web
Surviving the beige web

Zero-click hasn't made brands invisible — it's made them indistinguishable.

By
Natasha Randhawa
September 18, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.