Zeekr - 7X Dynamic Drive

ABOUT THE PROJECT

Introducing innovation in a competitive EV landscape

Imagination partnered with Zeekr to deliver the high-impact 7X dynamic media programme through a three-day experience in Cascais, Portugal. Running across six curated rotations, the event hosted 105 Tier 1 media representatives and key opinion leaders from across Europe, to establish Zeekr as a ‘new luxury’ technology brand and introduce its 7X model to the European market.

Positioned as a major milestone in Zeekr’s Western European expansion, the event combined advanced automotive storytelling with premium hospitality, placing emphasis on connection, innovation, and performance. The experience was crafted to build strong media relationships and secure wide-reaching editorial and digital coverage, setting the stage for Zeekr’s long-term growth in the region.

CHALLENGE

Establish Zeekr as a premium EV player in Europe while showcasing its ambitious growth plans, cutting-edge technology, and human-centric design, all within a fast-moving, competitive market.

OUR IMPACT

16.8m total impressions

8.1m social reach

91 articles

8.6k social interactions

THE OUTCOME

Driving the future of EV luxury

We developed a dynamic, immersive experience that showcased Zeekr’s innovative design and driving excellence through expertly curated test-drive routes and product storytelling. Guests had exclusive access to the 7X’s capabilities, supported by compelling brand presentations and interactive showcases.

A multi-sensory brand world

From the moment guests arrived, every touchpoint from curated hospitality to product staging reinforced Zeekr’s design-first, human-centric philosophy. The event was as much about experience as it was about performance, highlighting Zeekr’s lifestyle appeal and technological edge.

Built for media impact

Strategically tailored for maximum editorial value, the event ensured extensive media coverage across automotive, tech, and lifestyle outlets. The seamless integration of storytelling, content creation, and B2B engagement gave journalists everything they needed to champion the brand story across their platforms.

Momentum for market entry

With strong relationships forged, high-impact narratives seeded, and Zeekr’s positioning clearly communicated, the 7X Media Drive laid the foundation for lasting market impact. It became more than a launch, marking Zeekr’s definitive arrival in Europe.

VALUE

For the audience

An exclusive and premium experience that allowed guests to fully understand and connect with the Zeekr brand and vehicle, not just through performance, but through story, emotion, and innovation.

For the brand

A strategic launch moment that generated high-value media coverage, solidified Zeekr’s premium positioning, and helped forge crucial media relationships to support long-term European growth.