ELEVATED PERFORMANCE
Five Norda athletes explore the trails of Oasi Zegna, to celebrate a shared love of nature and elevated performance fabrics, launching a high-profile collaboration. Photography by David Gomez Maestre and film by Achille Mauri.
— Partnership and Comms Strategy
— Creative Direction
Why the industry's best talent is walking away — and why smart marketers are choosing independents
.avif)
Most brands can't copy Unilever's budget — but they can steal its intent.
.jpg)
Borrowing cultural capital has become a shortcut to relevance. But borrowed fame comes with a price tag.
.jpg)
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.