Initials CX

Award-winning
With a team of around 50 people, we harness our collection of personal strengths to deliver considered, inventive and ambitious work that gets noticed, across all of our disciplines.

Local and global
Based in London, we consult and activate both in the UK and all over the world. Our revenue split is 50% UK/50% Global.

What we do
We take all we’ve learnt about consumer behaviours offline, and fuse it with the tech-led reality of now – to make sure the brands we work with engage people the right way, and ultimately get chosen. And while the work we make constantly evolves in line with the world around us, it spans four main pillars of expertise: Brand Development, Content Creation, Retail Activation and Technical Solutions.

      1. Brand development

• Engineering - Evolving a brand's component parts to enhance its market position and customer perception

• Purpose - Defining a brand's role in the market and the wider world to create an emotional connection with consumers

• Design - Developing visual elements that create a cohesive identity of a brand's essence

      2. Content Creation

• Advertising - Creating multi-channel broadcast content to drive brand saliency and consideration

• Social - Managing campaign content and publishing strategy for brand's social communities

• Experiential - Developing live engagement events and campaigns for brand consumers

      3. Retail Activation

• Social & E-Commerce - Delivering D2C retail opportunities for brands through digital platforms

• Amazon - Optimising product pages and brand presence on the Amazon platform

• Shopper - Developing retail media strategies and shopper specific communications campaigns

      4. Technical Solutions

• UX/UI Design - Delivering overall user satisfaction through visual design, interactivity and accessibility

• Build - Building bespoke digital solutions across multiple technical platforms

• Support - Delivering in life support and continual optimisation of a brand's digital platforms