Mobility Foundation - Delivering access to all digital areas

Date Launched

The challenge

Create a fully inclusive, mobile-first website that would give all users, regardless of their disability or browsing preference, the ability to engage with Motability and find the help they needed.

The work

The new site helped people access the grants, research and projects that Motability offers, across every kind of device. What’s more, after testing from The Shaw Trust, the site has been awarded a WCAG 2.1 AA* rating, following review from those with a variety of disabilities, including mobility impairments, colour blindness, no and low vision, deafness, dyslexia and learning difficulties.

Editor's Picks

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

By

Amar Chohan

June 12, 2026

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

By

Amar Chohan

June 9, 2026

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By

Amar Chohan

April 24, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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