Using the power of curiosity to elevate an unknown whisky into a coveted one
The challenge
Taking on a cluttered category of whisky lookalikes, we needed to develop a new brand platform that firmly established fine Speyside single malt The Glenrothes within the luxury market.
The work
We transformed The Glenrothes’ weakness, of being largely unknown, into its biggest strength – creating an elegant brand world that celebrated rarity and enticed global connoisseurs seeking the reward of the lesser known.
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