The Maverick Group
We are an independent integrated agency group driven by a passion for growing businesses Inside and Out.
Agency Info
CarStore: Launching a new brand into a crowded market
Coca-Cola: Giving Coca-Cola a credible voice on sustainability
DHL Discover: Making customs paperwork more engaging
The LEGO Group: Building a story about sustainability
The Felix Project: Getting Londoners to confront hunger in the capital
Carron Edmonds - Chairwoman
Carron started her career client side, having had considerable integrated marketing experience over a period of 20+ years. As Co-Founder and Chairwoman of The Maverick Group, she has developed strong client relationships with DHL, Manchester United, Pendragon and Pinewood, while also driving international growth and the agency's overall strategic direction.
Owen Rees - CEO
Owen co-founded Maverick in 2002 to create an independent, client-centric marketing group that challenges industry norms. He has developed key client relationships with the DHL Group, Coca-Cola, Manchester United, Pendragon Group, Allianz, and Coats, while evolving Maverick’s specialisms and capabilities to enhance its business offerings.
About
We believe great brands are built from the inside out, which means the fundamentals of a great experience must be in place to support the brand promise. Put simply, you can only build a strong brand in the hearts and minds of stakeholders and customers if you deliver what you advertise.
InsideOut is both a philosophy and a practical framework for delivering commercial impact by unlocking customer and business value. This value already exists among your customers and among your employees. It just hasn’t yet been fully realised.
At its simplest, InsideOut builds better customer experiences. It does this by building seamless connections between what a customer expects, based on your brand promise, and what they get. And then identifies and removes any moments of friction, physical or emotional, that exist on the customer journey.