Scrapbays: Launching the 'App for Scrap'

Challenge:
Digital transformation of the scrap metal industry

 Strategy:
Buying and selling scrap metal is no different than trading in stocks, commodities or currencies. Everyone is looking for an edge to get a slightly better deal, or to make a trade ahead of someone else. Scrapbays uses technology to give buyers and sellers this edge.

Inside:
Sales presentation materials to ensure consistent and professional sales pitches to scrap merchants to participate in the scheme,

Out:
Scrapbot. A memorable brand icon who is both a digital spokesperson, educator and the animated embodiment of the industry.

Results:
10K+ downloads on Android and Apple