Challenge:
Get SMEs who are building their ecommerce capability to consider cross-border sales because DHL will take care of all the complexities of international logistics
Strategy:
A series of guides that explained in simple terms the different challenges of international logistics and the ways in which DHL can help
Out:
An animation film style designed to entertain the audience and capture their attention with wit and humour. When have you ever seen Godzilla explain customs paperwork?
Results:
The most successful lead generation campaign DHL have ever run.
Links to the work:
https://vimeo.com/1057777092/036a77c3c3?ts=0&share=copy
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