A case for brand reinvention - and how to get it right

Reinvention has become a defining challenge for modern brands. In an increasingly crowded and fast-moving landscape, even the most recognisable names are being forced to evolve or risk irrelevance.

Boldspace’s new report, The Brand Reinvention Blueprint, offers a timely and practical response. It sets out ten core strategies for transforming legacy brands, drawn from real-world experience and informed by leaders who have done it at scale.

Featuring insights from Pete Markey, CMO at Boots, and Pietro Panasari, Head of Communications at Škoda, the report explores what happens when reinvention is approached with clarity, boldness and discipline. It also looks at where brands fall short, and why.

Alongside standout case studies and cautionary examples, The Blueprint provides a framework for navigating change with purpose, whether rebuilding from the ground up or recalibrating for a new chapter.

“Reinvention is not about abandoning what made a brand great. It’s about reimagining its relevance for the world it now lives in.”
Nick Ford-Young, Co-CEO, Boldspace

Download the Brand Reinvention Blueprint 

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