Acquisition may win headlines, but retention wins long term growth. As brands face rising customer expectations and increasing competition, building lasting relationships is fast becoming a defining strategic priority.
In The Customer Retention Blueprint, Boldspace lays out a clear, actionable framework for how brands can move beyond short-term wins and build sustained value through loyalty, trust and advocacy.
The report builds on insights from a recent Boldspace event featuring Nick Ford-Young, Co-CEO of Boldspace, alongside Skyscanner’s Global Head of Brand, Andre Le Masurier, and Monzo’s Marketing Director, David Brewerton. Together, they explore the shifting role of retention in a market that demands more meaningful, more consistent brand experiences.
“Retention isn’t the opposite of growth - it’s what makes growth sustainable.”
Nick Ford-Young, Co-CEO, Boldspace
The report doesn’t ignore the ongoing relevance of Byron Sharp’s thinking around penetration and light buyers. But it argues that true resilience comes from integrating acquisition and retention, ensuring brands both attract new audiences and deliver lasting value to the ones they already have.
It’s a playbook for any business that wants to grow not just fast, but well.
Inside the Blueprint:
- How to build emotional and functional connections beyond the transaction
- The role of product, pricing and positioning in customer loyalty
- The emerging retention trends shaping 2025 and beyond
- Proven tactics to convert satisfied customers into active advocates
- Why retention and acquisition aren’t opposing forces - and how to balance both
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