Hey Clippy, miss you girl.
We all have our favorite Microsoft memories. But how do we get people to look at what’s next? By celebrating what everyone has loved about Microsoft for the last 50 years, using the technology that will define the next 50.
A poll shows strategic thinking is in short supply in marketing and that industry conditions are making the problem worse
Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.
Solitary media consumption has risen considerably over the past 25 years
Two approaches to social-first marketing. Only one is building a brand.
.jpg)
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.