Age UK | Questionable Value

This powerful new campaign brought together AI generated paintings with photography to challenge the British public to ask why we collectivly care for older things, but not older people.

Alongside a national OOH buy to give the campaign scale, the media team identified and secured poster sites near 40 museums to give added depth to the work. These locations included sites near V&A Museum of Childhood, the Design Museum, The Portico Library in Manchester, the Reading Museum and the Classic Boat Museum on the Isle of Wight.