BRIEF
Ancient + Brave partnered with Davina McCall to launch a campaign empowering women to embrace midlife with confidence. Davina shares her personal journey and why True Collagen is a key part of her daily wellness routine. The campaign aimed to boost brand awareness and attract new customers.
SOLUTION
NUSA crafted a high-performing suite of social-first assets for Ancient + Brave’s campaign, designed to hit all stages of the marketing funnel from awareness and consideration, to direct conversion.
1x Hero Awareness Video (45s & 30s)
6x Consideration Videos (15s)
10x Conversion Videos (5-10s)
RESULTS
The campaign has delivered outstanding results, with nearly 100% growth in True Collagen customers and a CPA of just £11.
"Working with the NUSA team was an absolute pleasure- collaborative, agile and brilliant at maximising the content we needed from our shoot day. A perfect partner for our in-house team to deliver best in class social content."
Lorna Laville - Brand Lead, Ancient & Brave
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