How can we empower hijabi women during Ramadan?
With Andrélon, we created an intimate iftar experience that blended culture, community, and haircare: authentically connecting with hijabi women.
Our Approach
We focused on the unique needs of women who cover their hair and built a concept around culture and self-care, proving haircare still matters, even when unseen. The idea came to life through a creator-led iftar shared authentically on social.
Our Process
We hosted a special iftar at a beautiful venue, inviting diverse Muslim creators. Haircare touch-ups, food, goodie bags and content-friendly moments made the experience resonant both IRL and online.
Results
The campaign centered hijabi women and real Ramadan rituals. With four Muslim creators, we delivered native content across TikTok and Instagram, driving 89.1K engagements and a 5.7% ER. The event generated 114 earned pieces and 1.5M+ views, with top assets hitting 150% above benchmark. Organically.
Community-first storytelling, not just visibility.
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