Not-for-profit adult social care provider Certitude partnered with Network London to develop a cross-channel campaign to raise awareness and drive the recruitment of support workers.
Within the constraints of an extremely limited budget, we focused on using a real-life story to showcase Certitude’s impactful work. This rich narrative was voiced by a London-based spoken-word artist, adding further authenticity and depth to the campaign and which resonated with the audience.
The resulting TV and social media campaign not only achieved the goal of increasing brand awareness – Twitter impressions reached 18k, from a prior average of 6-8k and followers across Certitude’s social media platforms went up by 27% – but the number of applications to join Certitude’s support worker network more than doubled expectations.
On top of that, our work was awarded the ‘Best not for profit’ campaign at the 2022 Independent Agency Awards.
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