Barbour is one of Britain’s most enduring heritage brands, but it's countryside aesthetic risked feeling distant from younger, social-native audiences. Through deep social listening and platform-first storytelling, we created a new cultural relevance for Barbour, turning its lifestyle into a living, breathing social narrative.
Two approaches to social-first marketing. Only one is building a brand.
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Screen fatigue is real. The brands that treat every digital moment as a gateway are the ones earning what's left.
Why your CFO should care about creative quality
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.