Building fan growth and engagement, for Biotiful

Date Launched

The Brief

We were asked by the UK’s No 1 kefir brand to grow their community on Instagram and TikTok followers and reach and drive engagement among three defined core customers; Young Trendies, Modern Families, and Comfortable Mid-Lifers.

The Solution

Using social listening and our own creative process, we began by tapping into organic social trends, jumping on reactive in-the-moment news events, identifying UGC content, working with brand ambassadors and making gut health relatable and humorous through fun, engaging and relatable feed posts, Reels and TikToks.

The Results

In just 12 months, we grew Biotiful’s community of Instagram and TikTok followers by a HUGE 259% – that’s 86,050 NEW followers (20,204 on Instagram, 65,846 on TikTok). During this time, we’ve also kept an ongoing engagement rate of 6% on Instagram – a BIG feat considering the high follower growth rate and the very competitive dairy category.

Editor's Picks

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

By

Amar Chohan

June 12, 2026

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

By

Amar Chohan

June 9, 2026

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By

Amar Chohan

April 24, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.