Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Built & Scaled Fussy's Influencer-Affiliate Program

By
Augmentum Media
Date Launched

Drove 8M+ impressions, 5500+ creatives & acquired 5000+ new customers at a 4.56x ROAS for Fussy.

The brand came to us to supercharge their influencer marketing efforts, with a focus on building a low-risk ambassador program. We organised custom products to be seeded to influencers (all vetted for brand fit, authenticity and engagement), before turning the most engaged influencers into 1000+ ambassadors to promote the brand on a commission-only basis.

No items found.

Editor's Picks

Our latest deep dive.
Our latest deep dive.

Why boards should care about social and what to do about it.

By
July 28, 2025
20M views without traditional ads
20M views without traditional ads

How Jack Daniel’s rebuilt cultural credibility through creator alignment, narrative-led content and a social-first rethink.

By
Natasha Randhawa
July 7, 2025
The awards blind spot
The awards blind spot

Awards shape who gets seen, not just celebrated

By
Natasha Randhawa
July 2, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.