Drove 8M+ impressions, 5500+ creatives & acquired 5000+ new customers at a 4.56x ROAS for Fussy.
The brand came to us to supercharge their influencer marketing efforts, with a focus on building a low-risk ambassador program. We organised custom products to be seeded to influencers (all vetted for brand fit, authenticity and engagement), before turning the most engaged influencers into 1000+ ambassadors to promote the brand on a commission-only basis.
Why the industry's best talent is walking away — and why smart marketers are choosing independents
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Most brands can't copy Unilever's budget — but they can steal its intent.
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Borrowing cultural capital has become a shortcut to relevance. But borrowed fame comes with a price tag.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.