Cancer Research UK | Race For Life

The Challenge.

Launching CRUK’s Race For Life TikTok account from conception, strategy and execution.

The Solution.

We got a new, younger and broader audience to engage meaningfully with CRUK, driving consideration for Race For Life by generating content that cuts through, motivates and inspires people to support the Race for Life.

We researched our target audience, panel tested creative and adapted based on feedback, which resulted in us smashing projections.

The Results.

• 4M Organic views.

• 1.6M People reached organically in the UK.

• 9.6K% more views than projected.

• 2.3M views on one TikTok post.