The Challenge
Despite a rich, gorgeous liquid and beautiful packaging, Chambord had low salience, low penetration and was confusing.
Despite a rich, gorgeous liquid and beautiful packaging, Chambord had low salience, low penetration and was confusing.
The Solution
MAKE THE MOMENT MAGNIFIQUE! A highly sensorial yet playful campaign that shows how easily Chambord fits into the consumer’s lifestyle, and best in class liquid photography to create spontaneous ‘HOT STATE’ desire by enhancing not only the cocktail, but also the occasion.
The Results
+53% global brand growth across top 3 markets
4% growth global FY depletions
“We value our partnership with Southpaw and really enjoy working with the team. They are our trusted partners that have shown to provide strategic rigour and creative excellence to our briefs, helping us realise success for Chambord and changing the fortunes of this wonderful brand. We look forward to continuing our partnership with Southpaw long into the future.”
Maya Udalova.
Senior Global Brand Manager, Chambord.
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