Growth Insight
When Marvel released Black Panther, it was a big deal for South Africans as it featured the first African superhero and advanced African civilisation - all inspired by real African culture. So we asked ourselves, how can Chicken Licken - South Africa's most iconic fast food brand - hijack the hype around Wakanda Forever to highlight the new Big John burger?
Campaign Idea
We created a campaign called 'Big John beats ya'hunga forever', our very own blockbuster that has everything you'd expect from Hollywood - but with distinct South African nuances. We launched our film on all platforms, on the same day Wakanda Forever was released.
Impact
#BigJohn trended more than the #WakandaForever movie itself
6.5 Million Campaign Views
212 Million Campaign Reach
R0 / £0 PR Spend
11,322 Social Comments
10% Increase in Big John Burger sales in first two months
Grabbed the attention of Marvel Studios
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