​​The Challenge 

Automotive content is logistically difficult and expensive to shoot. How could GenAI help?

Off the shelf GenAI technology doesn't give the product specificity brands need - so our Creative Technology team built Coach - a powerful image generator for brands. And we built it first for our longstanding automotive client - Genesis Motors (Hyundai)..
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The Insight 

There were several challenges to overcome with the Coach project:

Security

Brands are concerned about data security, and legal grey areas around GenAI.

Specificity

In a commercial brand environment, accuracy is imperative.

Quality

High-resolution, photorealistic outputs were a must. The tool had to create visually compelling images that met professional production standards without extensive manual refinement.

Quantity

Scalability was key. The solution needed to generate a high volume of high-quality images quickly, with enough variation to tackle the content crisis.

The Solution

Enter eight&four’s proprietary AI tool, Coach, an AI-driven brand world image generator tool (part of the Platform12 suite). With Coach, Genesis unlocked access to a fresh approach to content creation, one that offered flexibility and efficiency without compromising on quality.

Security

Coach is built on a private, closed environment server, ensuring the protection of a brand's integrity, legal protection and intellectual property.

Specificity

Using a powerful Custom models approach - we train the tool on highly specific brand details; exacting product features, detailed specs, brand colour palette etc.

Through close collaboration with the Genesis team, we tailored Coach to understand in detail the details of each of their models. This customisation and personalisation ensures that the content produced by Coach is a digital mirror to real-world and originally produced content.

Quality

By leveraging proprietary GenAI techniques, Coach produces native 4K, high-resolution, brand world specific images that meet luxury standards without requiring extensive post-production.

Quantity

Designed for scalability, Coach generates a high volume of on-brand visuals quickly, streamlining content creation while maintaining consistency and accuracy.

The Impact

Coach's versatility allowed Genesis to explore new possibilities in content creation that were before logistically impossible. For the first time, they could envision their vehicles in any environment, from the side of a volcano to highlight their colour origin stories to tranquil natural landscapes.

The Genesis Scottish Open sponsorship presented a great opportunity to put Coach to the test. Traditionally, capturing images of a Genesis on a golf course would require meticulous planning, coordination, and substantial resources. However, with Coach, what was once considered logistically impossible became possible and allowed Genesis to promote their involvement at the prestigious golf tournament in new ways.

This collaboration marked an important milestone for Genesis Motor Europe as they embraced the potential of AI-driven content creation. By leveraging Coach, we automatically open up new possibilities for brand storytelling and creative augmentation. The question is now not 'how' but 'what if'.