NOT JUST JOINING THE CONVERSATION AT PRIDE, BUT CONTRIBUTING TO IT.

What we loved

Turning up with information and education that ensured we contributed to Pride, instead of leaching off it like many major corporations do

How we got there

Most people are aware of the rainbow flag as a symbol of Pride, but not many people are aware of the flags that represent all the LGBTQIA+ communities. With the guidance of Stonewall, we shone a light on the 13 different flags from the LGBTQIA+ communities and credited the designers of each flag. 

During Pride in London the campaign was virtually unmissable in London. We took over the famous Piccadilly Lights site with a celebration piece featuring each flag fashioned into the iconic Coca-Cola ribbon shape, along with the name of the flag’s creator and the year it was designed. The campaign was also plastered throughout eleven “Zone 1” London Underground Stations including King’s Cross, Waterloo, Liverpool St and Victoria with both digital and static out-of-home executions.

Every ad had a call to action that directs people to an Instagram guide, with more in-depth detail on the creation of each flag and the meaning behind each colour.

What it changed

It educated the wider world that although The LGBTQI+ community is full of solidarity it is not just one homogenous community under one homogenous flag. Intersectionality matters and we brought it to the forefront of Pride.