IDENTIFYING THE CHALLENGE
A brand losing market share to a plethora of new, more distinctive dating apps
FINDING THE POINT OF DISTINCTIVENESS
Divesting from over-saturated paid social and activating IRL to capture Gen Z attention when they’re socialising
MEASURING IMPACT
12% better than market – media buying
#1 reclaimed spot as most downloaded UK dating app
Why the industry's best talent is walking away — and why smart marketers are choosing independents
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Most brands can't copy Unilever's budget — but they can steal its intent.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
