Legacy brand. Disruptor attitude.
Every day, our global social content keeps making ‘Real Beauty’ even more real. From a strategy fuelled by listening, to our partnerships with creators and social-native visuals, we’ve built an iconic but ever-changing ecosystem that moves at the speed of culture.
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Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.
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The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.