For this candid, slice of life campaign, six Londoners were photographed and filmed over the course of two days, exploring the city with their Eastpak bags to promote the SS25 Active Lifestyle Campaign.
The Brief
Eastpak partnered with This Here to create a digital campaign centred around their SS25 Active Lifestyle Campaign that resonated with audiences globally.
They wanted to connect with their target audience of millennials and older Gen-Z through a series of campaigns that ran through from January to June, reflecting the changing seasons.
The Project
Working with six Londoners across two days,This Here created both a brand film and campaign imagery that acted as a love letter to city living.
Looking to moments of quiet reflection, as well as the instances of chaos experienced when living in a cosmopolitan city, the campaign showed how your Eastpak acts as an extension of yourself.
Following the perspective of the photographer as they travel through the city, This Here created a campaign that allows viewers to relate to their own daily journeys, no matter who they are.
The campaign portrayed how above all, Eastpak is Built To Resist.
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