Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

FOOT LOCKER - UNLOCKING 10,000 STUDIO HOURS FOR ASPIRING YOUNG ARTISTS

By
GUNG HO
Date Launched
December 1, 2025

TRUTH

Music is one of the UK’s greatest exports, but access to it is shrinking. The next gen of talent are being priced out of the culture they helped build.

TOLD BOLDLY

We brokered a partnership with Studios For All and Foot Locker to breakdown economic & accessibility barriers to up-and-coming artists across the UK. To launch, we created a campaign promoting Foot Locker’s incentive to cover the cost of 10,000 free studio hours in Pirate Studios - sourcing real young talent from key cities. Activity included campaign shoot as well as PR and social outreach and an in-store event moment with more to come in 2026…

And the result: 6902 studio hours unlocked, 27 Charities + CICs delivering access + 1000+ young artists through the door. Potential over privilege. Always.

FootLocker_Pirate_02_3R8A2193.jpg
FootLocker_Pirate_11_3R8A3817.jpg
FootLocker_Pirate_06_3R8A2821.jpg
FootLocker_Pirate_01_3R8A1674.jpg
251119000000020023.jpg
No items found.

Editor's Picks

Hardware and software: how Friends Everywhere sells the one thing a brand can't hire
Hardware and software: how Friends Everywhere sells the one thing a brand can't hire

Friends Everywhere is staffed by people who spent their careers inside brands. That background, more than craft, is what clients are paying for

By
August 7, 2026
Long on belief, short on skill
Long on belief, short on skill

Only 12% of the people running marketing came up through brand. The mid-market brands that most need brand building are the ones least likely to have anyone who can specify it.

By
July 30, 2026
Cannes Lions Admits It Was Never About Creativity
Cannes Lions Admits It Was Never About Creativity

Why the festival's focus on the infrastructure underpinning creativity is exactly where it needs to be.

By
Amar Chohan
July 13, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.