FOOT LOCKER - UNLOCKING 10,000 STUDIO HOURS FOR ASPIRING YOUNG ARTISTS

Date Launched

December 1, 2025

TRUTH

Music is one of the UK’s greatest exports, but access to it is shrinking. The next gen of talent are being priced out of the culture they helped build.

TOLD BOLDLY

We brokered a partnership with Studios For All and Foot Locker to breakdown economic & accessibility barriers to up-and-coming artists across the UK. To launch, we created a campaign promoting Foot Locker’s incentive to cover the cost of 10,000 free studio hours in Pirate Studios - sourcing real young talent from key cities. Activity included campaign shoot as well as PR and social outreach and an in-store event moment with more to come in 2026…

And the result: 6902 studio hours unlocked, 27 Charities + CICs delivering access + 1000+ young artists through the door. Potential over privilege. Always.

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