The latest in our series of work for Foxy Bingo, Moedown brought a foxy twist to the country music cultural mega-trend that took the world by storm across 2024.
The campaign launched with a film that ran across VOD/BVOD, and wider work playing on the moedown idea ran across OOH, radio and social, as well as running across Foxy Bingo's website and app.
Why speed and efficiency alone won't survive the next two years
.png)
Maintaining trust when nobody trusts anything
The emerging division of labour between AI and human creators
.jpg)
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.