This campaign for innocent drink's functional drinks playfully highlighted how much fruit, vegetables and vitamins go into every one of their juices and smoothies by not being able to fit them all in any of the adverts.
The campaign ran across Europe with video and OOH running in the UK, France, Germany and the Netherlands.
Why boards should care about social and what to do about it.
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How Jack Daniel’s rebuilt cultural credibility through creator alignment, narrative-led content and a social-first rethink.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
