This campaign for innocent drink's functional drinks playfully highlighted how much fruit, vegetables and vitamins go into every one of their juices and smoothies by not being able to fit them all in any of the adverts.
The campaign ran across Europe with video and OOH running in the UK, France, Germany and the Netherlands.
Two approaches to social-first marketing. Only one is building a brand.
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Screen fatigue is real. The brands that treat every digital moment as a gateway are the ones earning what's left.
Why your CFO should care about creative quality
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.