The Challenge: £276bn is sitting idle in UK bank accounts that pay little interest, putting savings at risk of being steadily eroded by inflation.
Even amongst financially confident go-getters, businesses and HNWI with large cash balances there is a large amount of complacency.
Meanwhile the fintech disruptor that could resolve this problem, Insignis, had less than 1% brand awareness.
With ambitious growth plans Insignis needed to establish a more distinctive and compelling brand with a high net worth audience and their advisors at speed.
How we charted the course:
Brand idea: Featuring the world’s most dangerous chair, our bold idea conveyed one clear message: if your money isn’t working for you, you’re losing out.
At the centre of the campaign is a highly crafted chair made of money and menace - a sculptural metaphor for the risk of holding onto cash without a strategy. It fronts a muti-channel push across national press, digital, OOH, experiential and DM.
Brand design: The campaign launched a wider brand refresh developed with Uncharted. The new identity drops “Cash” from the company’s name, to reflect Insignis’ broadened offering including pensions and ISA. Visually, it trades corporate coldness and undifferentiated identities for elegance and craft, designed to resonate with a discerning audience.
Results: Since launch in April 2025 initial results show significant increase in brand awareness and a 70% increase in new account sign ups.
“We’re thrilled to be working with the team at Uncharted who helped us make an unforgettable entrance, with a high-impact, non-traditional launch campaign that cut through in the financial services market” Abba Newbery, Chief Marketing Officer, Insignis
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