Making ASOS the most-loved fashion authority (again)

'Inspired By' is The Or's first brand platform for ASOS, celebrating the joy of finding inspiration in the most unexpected everyday places.

The platform speaks to a growing number of people seeking style inspiration from beyond traditional fashion sources.

We launched the campaign across the UK in cinema, video-on-demand, 160+ out-of-home spots, social content, media partnerships and live music events. We worked with an array of influencers/talent and developed a completely new brand visual world for them, elevating their classic ‘white noise’ graphic to a more cohesive and flexible system to build brand attribution.

Partnering with Mixmag, we brought the 'Night Shift' trend to life through an event at East London's Colour Factory, that saw an array of DJ's entertain the ASOS audience.  

‘Inspired By’ was created to serve as a long-term, flexible platform to guide ASOS into a new era of creative ambition and elevate their status in the fashion world.

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Ad of the Day in The Drum