Objective.
How could we reposition King Arthur flour as worth paying more for? As the greatest flour brand, and not a commodity. To drive preference and loyalty to America’s oldest flour company. In short, bring to life the transformative power of both product and brand. We worked closely with our agency partner Liberty Guild to translate the creative idea into films that would work across different platforms. We also had a core focus of using diverse talent and crew heads of department for delivery.
Results.
32% increase in sales
5 weeks from brief to delivery
18 total assets across multiple platforms
“Working with STK was a pleasure from the first Zoom meeting to the final handover of assets. They put pay to the belief you can’t have quality, speed and value in equal measure. They were as calm as they were collaborative; as kind as they were creative and all wrapped up in wonderful efficiency. Over the course of a two day shoot, we created a tool box of assets to satiate even the hungriest of media schedules”
“Working with STK was a pleasure from the first Zoom meeting to the final handover of assets. They put pay to the belief you can’t have quality, speed and value in equal measure. They were as calm as they were collaborative; as kind as they were creative and all wrapped up in wonderful efficiency. Over the course of a two day shoot, we created a tool box of assets to satiate even the hungriest of media schedules”
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