KPMG

Against the backdrop of a fragmented media landscape - where independent creators and journalists are cutting through more effectively with online audiences (‘newsfluencers)’ than traditional media - we partnered with KPMG to help it to isolate and engage relevant voices to support the communication of it’s AI initiatives. 

This group of creators was first activated to promote the launch of KPMG’s 'Trust, attitudes and use of Artificial Intelligence' report.

Utilizing socially native, creator-fronted formats like Vox Pop and AMA, we produced a series of thumbstopping videos. These videos distributed across KPMG and creator channels to engage KPMG's target audience