The Law Society engaged Network London to develop a toolkit to help its internal team enhance its social media presence. The toolkit had three principal tasks: 1) align content and visuals to The Law Society’s new brand identity; 2) help to increase engagement with its audience across social channels; and 3) reinforce its social media profile with a consistent and compelling look and feel.
To achieve this objective, Network London developed a suite of multi-functional templates to align with various messaging needs across different social media platforms. These templates provided a consistent conceptual style while advancing the existing brand guidelines’ appeal to a social audience.
The creative process was hugely collaborative to ensure the templates would meet the needs of the brand, while also being user-friendly for the internal team. Upon completion of the toolkit, Network London ran a workshop to showcase the functionality of the templates and to assist the internal team with the roll-out across their social media platforms.
This collaborative approach proved not only central to the project’s success but also fostered a stronger client relationship and underlined our dedication to delivering client satisfaction.
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