Founded almost 200 years ago, L&G is one of the UK’s most trusted financial advisors. We brought L&G into the present and onto TikTok – launching the brand’s presence on the platform.
Together, we developed the brand’s platform strategy; created its content calendar; found, trained and partnered with new voices for the brand; and produced content targeted at Gen Z audiences
The content, which was focused on simple explainers and money-related topics, established trust among Gen Z audiences and inspired young people to reconsider their financial behaviour.
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