MAKE SPACE LA

We made Lenovo that 365 party girl

With Resident Advisor, the leading voice in electronic music, we turned a warehouse in Los Angeles into a living, breathing creative lab. We had sets from Bambii, UNIIQU3, Madam X, Nebula, and the Rhonda INTL family, plus a Lenovo MAKE SPACE Lab where anyone on the dance floor could step in, use Lenovo Yoga tech, and shape the visual world around them in real time.

The DJ sets raked in millions of views and placed the brand in culture in an authentic way while simultaneously giving the world 3+ hours of music to play at their next pregame.

We went behind the scenes with our technical artist and lazerist, Spencer Sterling, who unpacked how he created the visuals that brought our space to life.