THE CONTEXT
+French Bedroom is an established luxury interiors brand, operating in a highly competitive ecommerce space. With shifting customer behaviours, rising media costs, and increased competition, the brand needed to keep visibility high and performance sharp, without compromising ROI.
THE CHALLENGE
+The brief was twofold: scale revenue and improve efficiency. Paid channels needed to work harder, with better structure, better attribution, and better commercial outcomes. All while holding the brand’s place as a leader in its category.
THE STRATEGY
We focused on refining the setup and building in room to scale.
+Carried out a full overhaul of the paid account to restructure campaigns for control and clarity
+Reinstated Instagram Shopping, unlocking a key conversion channel that had stalled under the previous agency
+Built on the client’s attribution model to provide a clearer view of performance and ROI across channels
+Adopted a monthly test-and-learn framework to increase budgets steadily in line with improved results
Strong performance gains across revenue, efficiency and engagement:
+66% INCREASE IN ROAS
+31% INCREASE IN CTR
+91% INCREASE IN REVENUE
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