Maldon Salt

THE CHALLENGE

Maldon, facing their first competition in over 130 years, and with a growing pool of ‘foodies’ looking for food inspiration, deciding now was the time to launch their first ever NPD. Starting with their salts of the world range.

THE RESPONSE

How to launch a salt from the Himalayas from a brand firmly rooted in the Essex coastline? Focus on the same great quality, the same craft, the same knowledge; just a very different location. Beautiful imagery, crafted insights that feel like Maldon even if they look a little different.

Then from there we rolled out 2 more campaigns celebrating the master salt and some new flavoured salts.