Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Morrisons for 125 years

By
Network London
Date Launched
June 1, 2024

As part of our long-term partnership Network London was asked to deliver a national advertising campaign to celebrate Morrisons 125th anniversary spanning press and OOH to showcase showcase the expertise of Morrisons’ colleagues and the freshness of its produce.

Working in collaboration with their leading creative agency, our brief was to develop and deliver press and OOH templates to suit the needs of the wider print and OOH marketing campaign in line with Morrisons’ guidelines. The campaign was timed to coincide with the 2024 European Championship and featured football iconography and related headlines, which needed to be constantly adjusted to reflect England’s progress through the tournament. With England winning a place in the final, ads were created to cover both winning and losing scenarios, while retaining the key brand elements of the 125th anniversary campaign.

Over an intense four-week period, we delivered 20 master press adverts, 99 adaptations, 54 OOH creatives and a 4-page cover wrap, demonstrating our creativity and quick reaction to shifting deadlines.

Morrisons Magazine Print
Morrisons Press
Morrisons Press
No items found.

Editor's Picks

20M views without traditional ads
20M views without traditional ads

How Jack Daniel’s rebuilt cultural credibility through creator alignment, narrative-led content and a social-first rethink.

By
Natasha Randhawa
July 7, 2025
The awards blind spot
The awards blind spot

Awards shape who gets seen, not just celebrated

By
Natasha Randhawa
July 2, 2025
The end of marketing as we know it
The end of marketing as we know it

Observations from a watershed moment on the Croisette.

By
Amar Chohan
June 23, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.