As part of our long-term partnership Network London was asked to deliver a national advertising campaign to celebrate Morrisons 125th anniversary spanning press and OOH to showcase showcase the expertise of Morrisons’ colleagues and the freshness of its produce.
Working in collaboration with their leading creative agency, our brief was to develop and deliver press and OOH templates to suit the needs of the wider print and OOH marketing campaign in line with Morrisons’ guidelines. The campaign was timed to coincide with the 2024 European Championship and featured football iconography and related headlines, which needed to be constantly adjusted to reflect England’s progress through the tournament. With England winning a place in the final, ads were created to cover both winning and losing scenarios, while retaining the key brand elements of the 125th anniversary campaign.
Over an intense four-week period, we delivered 20 master press adverts, 99 adaptations, 54 OOH creatives and a 4-page cover wrap, demonstrating our creativity and quick reaction to shifting deadlines.
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