NEW BALANCE FOOTBALL X STONE ISLAND - BADGE IN. BOOTS ON.

By
GUNG HO
Date Launched

PR & COMMS

TRUTH

Football culture flows both ways. Elite performance needs terrace credibility. The Stone Island badge signals status from stadium to street. Players and fans want gear that wins matches on the pitch and recognition off it.

TOLD BOLDLY

We created worldwide hype of the New Balance x Stone Island collab with a tease-reveal rollout, tight seeding to terrace tastemakers and pro ballers, cross-over sports/lifestyle press and a Raheem Sterling World Cup moment. Result.

IMPACT

  • 70+ PIECES OF COVERAGE

  • 1M SOCIAL MEDIA REACH

  • 800M TOTAL PR REACH 

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