NEW BALANCE FOOTBALL X STONE ISLAND - BADGE IN. BOOTS ON.

By
GUNG HO
Date Launched

PR & COMMS

TRUTH

Football culture flows both ways. Elite performance needs terrace credibility. The Stone Island badge signals status from stadium to street. Players and fans want gear that wins matches on the pitch and recognition off it.

TOLD BOLDLY

We created worldwide hype of the New Balance x Stone Island collab with a tease-reveal rollout, tight seeding to terrace tastemakers and pro ballers, cross-over sports/lifestyle press and a Raheem Sterling World Cup moment. Result.

IMPACT

  • 70+ PIECES OF COVERAGE

  • 1M SOCIAL MEDIA REACH

  • 800M TOTAL PR REACH 

Editor's Picks

Credibility is the new brand currency
Credibility is the new brand currency

Maintaining trust when nobody trusts anything

By
Natasha Randhawa
October 31, 2025
What are AI influencers actually good for?
What are AI influencers actually good for?

The emerging division of labour between AI and human creators

By
Natasha Randhawa
October 20, 2025
Why AI's biggest players are betting on human connection
Why AI's biggest players are betting on human connection

The strategic battle for trust in a world of technical sameness

By
Natasha Randhawa
October 3, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns