EMBEDDING NEW BALANCE IN LOCAL CREATIVE COMMUNITIES

COMMUNITY | PARTNERSHIPS | PR | CREATIVE

TRUTH

Wellness has split into extremes - monk-mode or matchy athleisure. Most runners live in the messy middle: they train hard to earn some excesses. The win is giving them flex to do both - and a shoe that keeps up.

TOLD BOLDLY

To engage with real local communities and get shoes on feet, we used food and creativity as cultural entry points. Pop-ups in London, Glasgow and Manchester brought the Rebel v5 to life via a masterclasses with artist Titi Finlay, as well as partnerships with local food legends Bada Bing and Dumbo.

IMPACT

• 361 PIECES OF COVERAGE

• 176 TOTAL ATTENDEES

• 2.9M TOTAL OTS