McGuinness has brought his trademark banter to a new series of cheeky digital videos for online, social and the brand app, all developed by Quiet Storm’s creative team. This is the first time Paddy stars outside TV and OOH advertising for the beach holiday brand, which moves the campaign beyond the traditional 30-second TV spot into new mediums.
Paddy’s relatable charm and wit leap from the striking sequence of videos, which break in July. He plays the ultimate holiday rep, wearing a casual summer suit in a sun-filled office he dramatises On the Beach’s range of perks designed only for its “Smart Bookers”, from free airport lounges to personalised weather reports, keeping customers excited along the way until departure, and through their holidays.
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