In February 2025 we won the Champagne Pol Roger business in a 4 way pitch managed by Tuffon Hall against VCCP, Unchartered & Dog, Cat, Mouse. The prize was a 3 year retained relationship with the brand, led by the Pol Roger Portfolio team in the UK. And this is our first work together.
In the face of economic uncertainty, an aging audience and increasing competition, we needed to re-establish Champagne Pol Roger as the Champagne house of preference for a new, younger, more discerning audience, thus future-proofing their brand credibility and sales pipeline, rather than any quick fix.
Champagne is synonymous with success, obviously, but Pol Roger has never wanted to be a showing-off brand. They only care about the exceptional quality of the liquid. They create their champagnes to be enjoyed, not paraded. So the challenge was to find the right balance between pride in the excellence of their champagnes and the quiet humility that the family has always maintained. There’s an amazing honesty in everything they do. So we needed the campaign to look and feel honest. To avoid the typical conceits and visual tropes that so many other brands revert to. To connect with an audience that will choose Champagne Pol Roger for all the right reasons.
Still in market - no results yet.
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