Positive Representation: building a brand identity
WeRepresent are a brand whose mission and purpose is to champion underrepresented talent in media. We wanted to encapsulate this, giving them a platform to stand out as a way to appeal to and support talent that wants to be a part of the change needed for future generations of media consumers.
This resulted in a brand identity that jumps from the screen in bright colours and lively shapes, fusing contrasting brights with complementary pastels. WeRepresent, or WRP, appears in shades that are hard to ignore. Complementing the eye-catching, colourful design, the supporting line ‘The People. The Culture. The Voice’ amplifies the message that WeRepresent stands for, finding talent from rich cultural heritages and shouting about it.
The playful letter forms float together fluidly with a joyful feeling of togetherness, while the language is visually rich but simplistic in its nature, celebrating its freedom from any constraints.
The new branding appears via multiple channels including print and digital media, aiming to catch the eye of branding, marketing and comms agencies looking for authentic voices with cultural integrity.
CREDITS:
CREDITS:
AGENCY: HIJINKS
Chief Creative Officer - Marc Allenby & Tamryn Kerr
Design Director - Josh Lowe
Art Director - Ade Yeo
Copywriter - Sophie Tilks
Chief Executive Officer - Alicia Iveson
Account Director - Lottie Boniface
Head of Production - Anita Sasdy
Motion Designer - Garth Vickers
CLIENT: WEREPRESENT
Marieta Gan - Co-Founder and Chief Production Officer
Vanessa Sawyerr - Co-Founder and Chief GSD Officer
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